Personal projects, class work, and everything in between.
Led promotional strategy for one of the largest student-run events on campus. Managed social content, coordinated outreach, and built materials that drove attendance and awareness.
Group market research study for Rooted Living, a vegan granola brand. Surveyed 88 participants to analyze how social media, influencer partnerships, and brand messaging can grow a health-conscious customer base. Covered five research problems including advertising strategy, consumer values, and sustainability positioning.
Designed and ran a 2x2 between-subjects factorial experiment studying decision fatigue. Analyzed survey results and presented findings with visualizations in R.
Full brand analysis for MyMental Ltd, a UK wellness company. Covered SWOT, Ansoff's Matrix, growth opportunities, and audience persona development.
Designed a parent-facing pamphlet breaking down how Discord works, how young people use it, and what parents should know to keep their kids safe online. Created as part of Youth and Communication Technology.
A very organized personal spreadsheet tracking every show and movie watched, complete with ratings, notes, and categories. Started in 2019 and still going strong.